Strategic direction
Duni has a strong position in the main markets where the company offers its solutions and products. We will pursue organic growth mainly in Southern Europe and the UK but also in Eastern Europe. We also plan to take active part in the ongoing consolidation of the industry through acquisitions and alliances in prioritized markets and segments.
To reach the vision Duni has the following strategic focus:
Building brand value and trade relations
- We will strengthen our position as a leading brand of premium products in prioritized categories.
- We will continue to pursue our unique route-to-market, approaching end-customers directly and thereby creating demand for our specific solutions and products.
- We will be a one-stop-shop for customers in prioritized channels and perfect our profitable partnership model.
- We will increase new developed products' share of total sales.
Product innovations
- We will be trendsetters when it comes to design and be at the forefront of innovations within materials and concepts.
- We will continue to be attentive, flexible and innovative together with our customers.
- We will increase our knowledge of end-users’ needs in order to strengthen the product development process.
- We will speed up the time-to-market for our innovations and solutions.
Integration and sourcing
- We will continue to generate synergies within concept development as well as within production and logistics.
- We will maintain to be vertically integrated for key materials.
- We will continue to strengthen our global procurement competence.