Policy and Guidelines

Extract from the Policy:

Introduction

Communication shall be used as a strategic tool to create an understanding and knowledge of the strategy, business operations and financial position of Duni AB, hereafter referred to as “Duni” or, together with its subsidiaries, the “Group”, and thus contribute to increased shareholder value.
 
Communication shall create a competitive advantage and increased trust in management, employees, board of directors and owners. Communication shall also create a flow of consistent actions between our Group, employees and the surrounding world. All communication shall support Duni’s business targets and corporate values. Moreover, communication shall make it possible to exchange ideas within the organization and contribute to increasing the quality of our communication efforts.
  
Extensive rules and regulations apply to companies whose shares are quoted on the Stockholm Stock Exchange. Hence, the financial and other communication of Duni shall at all times comply with the Stockholm Stock Exchange Rules and other relevant rules and legal obligations that might apply to Duni, as well as with general stock market practice. This policy and these guidelines are also based on the fact that Duni adheres to the Swedish Corporate Governance Code.

  
As Duni has a number of subsidiaries, businesses, and brands, these will all have a mutual effect on each other's position, image and reputation – and subsequently on Duni’s market value. A shared and common policy is intended to ensure that Duni acts consistently in every part of the market and society. Likewise, all businesses in Duni should have a common focus at being part of a corporation and on their contribution to the Group’s profitability.
  
This policy concerns all employees and is a tool for all managers regarding communication objectives, responsibilities and Duni’s rules for communication, including with media and the financial community. It is updated according to changes in rules and regulations and reviewed annually. The policy shall be viewed as a support with good judgement for internal and external dialogue.
  
This Policy applies to the entire Group and covers both written information and verbal statements.

  
The Board of Directors has approved this Policy on 20 August 2007.

General Principles of Communications

COMPLIANCE – Communication shall always comply with Duni’s values, ethical standards and legal and stock market obligations of Duni
 
PRO-ACTIVITY – Information shall be provided quickly and simultaneously to key audiences in order to avoid rumors and guarantee optimal results. Duni shall initiate the communication
  
RELEVANCE – The right information shall be provided to the right target group (considering the requirement to treat all traders on the stock market equally)
  
CREDIBILITY – The information must present both positive and negative aspects in a balanced way
  
COMPREHENSIVE – Information provided shall be clear and easy to understand
  
QUICK & CONTINUOUS – The information shall be presented with continuity and as fast as possible
  
OPENNESS – The information shall be open, truthful and based on facts both in prosperity and adversity. Exceptions to an open dialogue are acceptable only to the extent required for competitive reasons or under law or other applicable rules or regulations
  
TAILOR-MADE – All information shall be adapted to the target groups interests, knowledge and experience (considering the requirement to treat all traders on the stock market equally)